1KG Pilchards

Top Catch Red Plate Pilchards are New Zealand’s number one selling pilchards, trusted by anglers nationwide. Known for their freshness and quality, these pilchards are a versatile bait that can be used across all styles of fishing — from straylining to surfcasting and general boat fishing. Their natural oil content makes them highly attractive to snapper, kingfish, kahawai, and many other species, giving you the edge on the water. 

Whether you’re chasing big fish offshore or targeting a feed off the rocks, Top Catch Red Plate Pilchards are a proven performer and a must-have in every bait freezer.